Sell Better!
60% of Salespeople Fail Because of This Mistake... and it's not what you think!
You're working hard—you did your homework, gained access, prepared the presentation, had multiple meetings, even lowered your price… Then, Bam! You lose the deal.
And here’s the kicker: you start talking yourself into believing it wasn’t your fault. “Maybe it was just bad timing,” or “If we only had a better price,” or “They weren’t going to do anything anyway.”
You’re not alone. I’ve been there.
Let me say that again—I have been there, and I WILL BE THERE AGAIN.
No one is bulletproof. I don’t care how great you are—it happens to everybody!
The key isn’t avoiding failure completely. It’s reducing how often it happens and using the tools we teach to win now, not later.
Here’s the surprising truth: It’s not about bad products, poor timing, or even your price. It often comes down to one simple thing that even seasoned pros get wrong: losing control of the sale.
Why? Because after being in the game for so long, we get lazy or assume it’s a done deal, and we stop doing what got us the business in the first place.
Think about your last engagement. You had a fantastic meeting. The client nodded along, agreed with everything you said. You laid out all the benefits, handled objections with ease, and it’s all going well… until suddenly, it’s not.
The prospect stalls, deflects, or worse, goes silent.
What happened?
You think back, searching for where it slipped. You didn’t say anything wrong, right?
Here’s the harsh reality: Most sales aren’t lost because of a bad pitch or unconvincing argument. The mistake happens before you even get to the close. It happens throughout your entire interaction with the prospect—and you don’t even realize it.
I’ve seen it firsthand in my years of training thousands of sales professionals. A rep is confident, articulate, and knowledgeable, but when the pressure’s on, something just… falls apart. They leave the meeting wondering, “What went wrong?”
The answer is staring them in the face: They lose control of the sale.
Every time you let the conversation drift without a clear direction, you lose control. When you’re not guiding the prospect toward a decision—toward a clear next step—you risk the sale slipping away.
The prospect isn’t thinking about what’s best for you; they’re thinking about what’s easiest for them. And when you don’t take control, they start running the show.
Sales isn’t about pushing your product—it’s about maintaining control of the conversation and guiding the prospect to a decision.
Don’t let them walk away without you steering the outcome.
If you’re ready to take back control and close deals with confidence, that’s where Costigan Academy comes in. We’ve helped thousands of professionals gain control and close more deals. Now, it’s your turn.
60% of Salespeople Fail to Hit Their Quota Because of This #1 Mistake
This isn’t just a statistic; it’s a reality that’s costing you opportunities, confidence, and ultimately, success.
At Costigan Academy, we understand that pain better than anyone. For over two decades, we’ve helped thousands of sales professionals around the world overcome this exact challenge—arming them with the skills to handle objections, close more deals, and skyrocket their income.
Why does it work?
Because it’s built on real-world experience. I’m John Costigan, and I’ve spent years showing salespeople how to stop relying on luck and start mastering proven techniques that close deals. Techniques I demonstrate live, in front of audiences. If I can do it in the toughest rooms, imagine what you can do with this training in your own market.
No fluff. No generic scripts. Just results.
We’ve trained professionals at Google, Amazon, Oracle, Gilead Pharmaceutical, Dropbox, and hundreds more—and they keep coming back because Costigan Academy doesn’t just teach you to sell—it transforms your sales career.
What You’ll Learn:
Mastering Objections: Eliminate doubt when you’re hit with resistance.
Building Confidence: Develop a mindset that wins every single day.
Proven, Repeatable Systems: Techniques you can apply immediately, with results you’ll see today, tomorrow, and every day after.
Success isn’t an accident—it’s a process.
Thousands of sales reps have taken their careers to the next level with Costigan Academy’s training. But don’t just take my word for it—hear what they have to say:
"I’ve been in sales for 20 years, and John’s training is still the best I’ve ever had. Every single call I make, I use his methods—and the results speak for themselves."— Marc Friedrich, Sr. Account Executive
"This training was a game-changer. John doesn’t just talk theory—he picks up the phone and shows you how it’s done, live. His techniques are like nothing else I’ve experienced in sales training."— Prins Jaspal, CRO
"Half a lifetime in sales, and I still use John’s techniques every day. They work. Period."— Mark Gilleran, Sales Leader
Transform your career for a fraction of the cost.
Valued at $4,978, but for a limited time, you can get full access for just $997.
This is your chance to stop struggling, stop relying on hope, and start mastering a system that works. Get started with Costigan Academy today and become the top-performing salesperson you know you can be.
You’ve been trying the same old approach for far too long. And where has it gotten you?
Are you happy with your sales numbers, or do you always feel like you can do better?
Even if you close a sale today, can you replicate that success every time?
Maybe you’re just banking on luck. If you are, don’t worry—you’re not alone. Most sales reps “wing it” and freeze when objections arise. They lose sales, then lose confidence, thinking they just don’t have what it takes. Soon their income dwindles, and desperation sets in.
But it doesn’t have to be this way. Not anymore.
At Costigan Academy, we’ve packed everything you need into a groundbreaking training program designed to get you results.
Experience the Easiest, Fastest Way to Become a Top Seller.
Valued at $4,978—Right Now Only $997!
$997.00 USD
