$399.00 USD


"What to Say & How to Say It" 5 Disc CD - Digital Download

"If he's so great, why isn't this guy working for a big-time company making big-time money?"

This is the first thought that runs through the minds of salespeople attending John's training. And they should think it!

John had the same thoughts year after year while attending sales training programs that weren't realistic and brought little value. After more than a decade of the "same old, same old," he shared his frustrations with his brother on the drive home, leading to a $100 bet that he could create a better training program.

The wager? $100.

To top it off, John vowed to prove his teachings by making live cold calls in front of a live audience. Needless to say, his initial program catapulted him to training the likes of Oracle, Amazon, Google, and Gilead Pharmaceutical.

Now, with over 250,000 people trained in more than 30 countries, John doesn't just teach cold calling; he covers everything from prospecting to closing, qualifying, and questioning techniques.

Voted "Best Training Program," John's sessions will inspire you to learn not just what to say, but how to say it—all to achieve better results. Buckle up and get ready to transform your sales approach!

What People Are Saying:

"Unbeknownst to John, his name became synonymous with decisive action. He transcended mere recognition to become a verb in our sales lexicon. The phrase 'Did you Costigan the client?' epitomized taking control and ensuring sales success. In my 30 years of selling, it was the most influential training I had ever received, and undoubtedly, the finest class Oracle had ever enrolled me in."

Max Dittleman

"John offers more than just sales training. He instills the courage and confidence needed to embrace new approaches and achieve extraordinary results."

Ed Fardos, Apple

John is a gifted instructor because he has many years of experience as both a Sales Professional and Sales Trainer. He knows a variety of creative training methods to ensure you learn. John is the best instructor I have ever had and I have had dozens. I highly recommend John to anyone who would like to improve his/her sales skills and techniques.